And all you have to do is...your job.
Join the Hollywood Climate Summit community and your climate action will look like what you're already doing: making great films, shows, songs, games, and art; creating unique campaigns, fashion lines, and experiences.
At our annual conference, high energy events, and creative labs, our community gets climate lit(erate) and builds relationships with thousands of other professionals who also care about social impact.
HEY HOLLYWOOD,
we need YOU to join the
climate movement.
WE DEFINE HOLLYWOOD AS CROSS SECTOR
Hollywood is an origin and launchpad for communication that influences global culture. While “Hollywood” reflects our primary audience of entertainment professionals, our organization reaches a much broader community and connects major media industries. People working in these sectors or who are a part of the creator economy make influential choices everyday: what to cut vs. what to promote, which sound bites are worth repeating, what’s fashionable, who is deemed cool and who gets canceled.
Film & TV
Journalism
Social Media
Music
Marketing
Advertising
Games
Technology
Sports
WHAT WE DO
Now in its fifth year, the Hollywood Climate Summit organizes high-energy events and coordinates creative partnerships for cross-sector media professionals to level up their climate knowledge, align strategies, deepen intersectional values, showcase innovation, and lead a cultural movement of sustained climate action. In short, we’re bringing climate solutions to the mainstream and creating a bit of healthy FOMO along the way.
CORE STRATEGIES
THE FACTS
Pop culture is deeply influential to cultural “truths” it informs our societal perception of who we are and what is important to us. Today, the entertainment sector is also part of the information and communication sector. Adults trust science information from documentary films over news sources, GenZ uses TikTok and instagram as their primary news source and search engine, and some people spend more time with TV or video game characters than they do with people in their own families—19 hours weekly on average.
Research firm Harmony Labs recently shared the massive potential entertainment media has to reach people currently unengaged with climate information:
“Entering the next frontier of climate communications requires knowing which audiences haven’t been reached, where they gather, what drives them, and how we reach them. Spoiler alert: these audiences aren’t the usual suspects, and they’re not reading news, which is where most climate content currently lives. We need to meet the un- and under-engaged where they already are. This means storytellers must leverage the incredible power of all cultural content to connect with audiences on climate.”
- Harmony Labs' How to Reach New Climate Audiences
THE VOICES
